Transactional Email Marketing: Everything You Need to Know
Introduction Despite being a major player in the virtual advertising space, transactional email advertising usually goes unnoticed. Transactional emails have a different objective than promotional emails, which aim to force interaction and sales. They serve as the foundation of consumer communications, offering crucial information that customers rely on and require. 1. what is email marketing that is transactional? Using transactional email marketing and advertising, you can send automated, real-time emails in response to a customer's action or interaction with your service. These emails are essential for maintaining customer relationships because they are typically informative and contain directions to reset passwords or order confirmations. 2. Why Do Transactional Emails Matter? Transactional emails are important because they provide key facts that clients require at various stages of their journey. These emails usually have greater open and engagement rates than promotional ema